In the past, when there was poor understanding of mental health, a variety of terms were tossed around to describe people with mental health issues which were vague, unhelpful and discriminatory. One such word was “mad.”

Fortunately, the stigma and judgement around mental health has eased considerably. In Canada, in 1993, the “Mad Pride” movement was formed in response to local community prejudices towards people with a psychiatric history living in the Parkdale area of Toronto, Canada. As a result, people with lived experience reclaimed the word “mad’ and the term has even started taking on positive connotations (e.g. “That was a mad weekend!”)

We call our weekly newsletter the “Mad Monday Memo,” to defuse negative uses of the word “mad” and to stake a claim for the positive contribution that people living with mental health issues make to modern society.

Mad Monday Memo Archive


January 9th

February 20th

April 3rd

May 15th

January 16th

February 27th

April 11th

January 23rd

March 6th

April 17th

January 30th

March 13th

April 24th

February 6th

March 20th

May 1st

February 13th

March 27th

May 8th